Event photography rarely allows for much artistic freedom. Most clients, especially if they are corporate, have specific moments or themes that need to be captured. They also tend to have a certain photo style in mind that fits with their company’s aesthetic. Some clients will even have a specific style guide for you to follow. In any case, it’s wise to research what kind of photographs your client has commissioned before, or what kinds of images are typical of that kind of event. Always ask the client for sample images of previous events. In every case, it’s always important to establish client expectations ahead of time so you can act accordingly.
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